Culture is everything in a practice. It not only represents the foundational block on which to build a clear mission for the business, but core values attract team members who identify with the goals of the practice. Rodeo Dental’s Dr. Saam Zarrabi discusses how culture underpins every important decision from hiring to building morale, patient experiences to staff management, and reputation. He believes culture is a living, breathing organism designed to be improved, reshaped, challenged, empathized and invested in. It not only brings people together; it develops leadership and builds a successful business.